Simple, tasty and delicious-works for restaurants and websites.
April 16, 2008
Lately I have become a big fan of the BBC America show, Ramsay’s Kitchen Nightmare’s starring our favorite Hell’s Kitchen chef, Gordon Ramsay. In the show he comes in to failing British restaurants and stays with them for a week-hopefully turning them around. There are so many thing I love about the show but will focus on the one that is also relevant for websites. In several episodes he discovers that the chefs of these restaurants are using fancy ingredients, excessive sauces and pretentious presentations and the end up with mediocre to poor food and dreadful service. He ends up converting the menu to one with simple, local ingredients, tasty entrees and reasonable prices.
I think the same principal can apply to web sites. I visit sites all the time that are fancy, have lots of animation, have songs, intro pages and I can’t even find the phone number of the business. I believe that websites should have solid writing, clear information and tasteful but not overstated presentation. They are here to serve the customer, not the ego of the designer or business person
