8 Essentials When Writing For The Internet
May 19, 2008
This is a re-pub of my May eletter
1. Chunk Your Text – Text should be split up into short chunks-not full paragraphs like your English teacher taught you.
2. Link Link Link- Linking is the new footnote. You may link to your own site in different places and to other sites when appropriate. This is super important when blogging.
3. Use consistency with your name – Pick a name and stick with it. Use the same one on your card, website, blog, amazon reviews, LinkedIn, message boards and comments left on websites. For example, I use my name, Cordelia Blake, everywhere, it’s not C. Blake here and Cordelia H. Blake there.
4. Write Key Word Rich Content – Spend some time researching key words that people use when researching your product or service and make sure that you use them naturally in your content. This means about 5-10% of your words should be key words – not all of them. Search engines rank words that are headings higher than regular words. Free Resources: Wordtraker: Gtrends, Google Keyword Research, Overture
5. Leave links everywhere – When commenting on other websites and blogs, sign everything with a link to your website and blog. You will need a little html code to do this as most comment forms don’t have a buttons to help you out. Here is the exact phrase you can copy and paste:
-YOUR NAME, <a href=”http://www.WEBSITE-ADDRESS-HERE.com/” rel=”external”>COMPANY NAME HERE</a>, <a href=”http://www.BLOG-ADDRESS-HERE.com/” rel=”external”>BLOG NAME HERE</a> [Don’t use all caps-this just shows you where you should put in your own info]
6. Pay attention to layout-if the menu or graphics are messed up-no one cares how well written your text is. A simple but functional website or blog is better than a fancy but messed up one.
7. Don’t Use All Caps-This should be used rarely and for emphasis only as it is the written equivalent of yelling
8. Spelling and grammar count. Need I says more?
As always, keep emailing me with your questions.
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You are welcome to use this article on your website, blog, or in your newsletter as long as you include this complete credit line: Copyright 2008 * Cordelia Blake Web Design. Cordelia Blake is the owner of Cordelia Blake Web Design, a web development company in Atlanta, GA. She creates and maintains websites for small businesses. Visit http://www.CordeliaBlake.com to get articles just like this one delivered to your inbox.
