Overall

• Look professional
• Have clear navigation
• Contact info easy to locate

Clear Call To Action

• The call to action is based both on what you want visitors to do and what your potential clients and referral sources want.
• It should be something simple and have clear benefits
• It should be trackable such as a making a phone call or filling out a lead capture form

A Good Hook!

• Something valuable and free that is desirable
• An ebook or ecourse (use Autoresponders to help)
• A free seminar or webinar
• A newsletter
• A free consult

Everything Important Visible From A Few Feet Away

Think:

People visiting my site and buying from me want to read/learn/know about ________

How can I provide that easily and clearly?

Follow Up

Once you capture them at your site use your sales pipeline and marketing to keep them engaged.

Resources

Google Local Business

-Purely geographically based

-www.Google.com/LocalBusinessCenter

Google Products

-Get your products listed on Google Shopping

-www.google.com/intl/en_us/products/submit.html

Google Webmaster Tools & Google Analytics

-Reporting of where visitors are coming from

-www.google.com/webmasters/start

-www.google.com/analytics/

Mail Chimp (www.MailChimp.com)

Local email marketing company

First 500 subscribers are free

Elance (www.Elance.com)

Freelance writers and other professionals for as low as $5/hour

IDictate.com (www.iDictate.com)

Low Cost Dictation

$1.25 – $1.75 for 100 words