What Are Some Free Tools To Help With Search Engine Marketing?
October 7, 2009
Google Webmaster Tools: – This is a suite of tools that Google offers to web site owners. The core package is the Analytics package, which helps you measure your overall web site traffic and monitor which key words or web sites are driving customers to your site.
The webmaster tools also provide reports on how well Google is seeing your site and if there are problems with any pages. There are also a lot of webmasters who actively share tips on how to get the most out of the tools that Google provides.
Niche Watch: – With this free service you can type in a phrase (like “Atlanta lawyers”) and your web site address and the tool will return not only the top 10-20 web pages for that phrase, but also tell you how well your page ranks.
It’s a great tool for getting a feel for a market and seeing how optimized your competition is. I like to use this tool when I’m researching for a client to figure out how to break into the first page of Google’s listings.
Google Trends: – Is it a good idea to launch a patio furniture store in September? Hit Google Trends, type in your keyword phrase, and you’ll find out that people aren’t really searching for patio furniture until March, with searches peaking in April/May. Launch the site in September to start building up your rankings, but be ready for the lean months until the warmer weather gets your customers searching for patio furniture.
You can use Google Trends to scope out any market and see the seasonality. That will help let you know if the reason why you’re seeing a boom in business is because you are just that awesome at search marketing, or if it’s an indication of the overall industry increasing.
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