Maximizing Your Website-Converting Site Visitors into Clients and Referral Sources
November 10, 2009
Download this as a PDF on the Resources Page
Overall
- Look professional
- Have clear navigation
- Contact info easy to locate
Clear Call To Action
- The call to action is based both on what you want visitors to do and what your potential clients and referral sources want.
- It should be something simple and have clear benefits
- It should be trackable such as a making a phone call or filling out a lead capture form
A Good Hook!
- Something valuable and free that is desirable
- An ebook or ecourse (use Autoresponders to help)
- A free seminar or webinar
- A newsletter
- A free consult
Everything Important Visible From A Few Feet Away
Think:
People visiting my site and buying from me want to read/learn/know about ________
How can I provide that easily and clearly?
Follow Up
Once you capture them at your site use your sales pipeline and marketing to keep them engaged.
Resources
Google Local Business
-Purely geographically based
-www.Google.com/LocalBusinessCenter
Google Products
-Get your products listed on Google Shopping
-www.google.com/intl/en_us/products/submit.html
Google Webmaster Tools & Google Analytics
-Reporting of where visitors are coming from
-www.google.com/webmasters/start
Mail Chimp (www.MailChimp.com)
Local email marketing company
First 500 subscribers are free
Elance (www.Elance.com)
Freelance writers and other professionals for as low as $5/hour
IDictate.com (www.iDictate.com)
Low Cost Dictation
$1.25 – $1.75 for 100 words
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